The Center Mass Personalization

Linking research expertise and practical insights across different sectors in the field of personalization, the Center Mass Personalization is a strong network made up of Fraunhofer, the University of Stuttgart and numerous industry stakeholders. Together, we develop cost-effective solutions for the personalization of products and services.

The Center Mass Personalization (until December 2024 »High-Performance Center Mass Personalization«) combines the expertise gathered across sectors by four Fraunhofer institutes and ten university institutes in Stuttgart, as well as numerous industrial enterprises. It conducts research on an interdisciplinary and cross-sector basis into methods, techniques, processes, product systems and business models for manufacturing personalized products. The direct link with industry guarantees that research into principles and applications is based on existing needs and ensures that the latest results of research are transferred directly into practice.

​​​​​The High-Performance Center Mass Personalization was launched in October 2017 – funded by the federal government and the state of Baden-Württemberg. High-performance centers organize collaborations between university and non-university research institutions and the world of business. They are characterized by integrated, binding road maps they create for stakeholders in the dimensions of research, education, promoting young talent, infrastructure, innovation and transfer. They also provide a tool for policymakers to prioritize the development of excellence in research with benefits for society as a whole.

From January 2025, the Center Mass Personalization will stand on its own and continue its tasks without external funding.

Insight into the High-Performance Center

This video about the High-Performance Center Mass Personalization (status March 2021) provides a comprehensive overview of its range of services, as well as its interdisciplinary and cross-sector methods, techniques, processes, product systems and business models for manufacturing personalized products.