Mobility and living spaces

In the focus area of mobility, the Center Mass Personalization looks at the user-centered personalization of mobility solutions in the form of products and services.

• Personalization of spaces for exclusive use, such as single-person vehicles
• Personalization of common spaces used by a group, such as family cars and remote teamworking areas
• Personalization in public spaces related to mobility, such as local public transport stops and vehicle interiors, with regard to personalized information and recommendations for mobility/route planning
• Combined personalization of various (mobile and static) living spaces, such as workplaces and commuter routes
• Personalized mobility and living spaces with a focus on health aspects, such as personalized lighting, air conditioning and aromas for healthy mobility

Mobility is considered a basic human need — which means it should also be seen as a vital commodity. Mobility is defined as the movement of people and things within a space, and can take many different forms depending on the benefits, aims, preferences, opportunities and living environments of individuals. As a means of satisfying mobility needs in the context of these factors, mobility and the associated living spaces offer huge potential for personalization.

Goals

• To optimize individual mobility through personalization, and to make it more efficient and sustainable
• To adapt living spaces in a mobility-focused way through personalization, creating the ideal environmental conditions for mobile people