Products and production systems

Mass Personalization is a strategy that enables companies to offer individually adapted products and services at competitive prices. By combining flexibility and personalization with the cost advantages of mass production, customers can incorporate their own needs and desires into the design of their products. Mass Personalization is not a passing craze. It is a game-changing strategy that enables companies to differentiate themselves from the competition and build a stronger connection with their customers.

Our goal is to help companies implement innovations and technologies for products and production systems so that personalized mass production becomes possible. Discover the benefits of Mass Personalization for your company and be inspired by the many opportunities offered by this innovative strategy.

• Human-centered assistance systems, e.g., the design of interactive interfaces for customized operation
• Production systems such as Additive4Life production
• Flexible systems for personalized production, such as the design and integration of flexible machinery/equipment for personalized products
• Capture of personalization features: for example, automated capture and implementation of personalization features

Mass Personalization in the field of products and production processes refers to the manufacture of affordable market goods and services that are customized to meet the needs of a specific customer. It is a marketing and manufacturing method that combines the flexibility and personalization of custom-made products with the low unit costs of mass production. Mass Personalization enables customers to personalize certain features of a product while also keeping the cost at the level of mass production or close to it.

Goals

• The process of Mass Personalization comprises a series of related activities for identifying individual requirements and implementing them in a physical product.
• A range of tools is to be provided in order to achieve product innovations during the process and use technologies such as 3D printing to enable production of truly personalized goods on a large scale.